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The wave, in motion, is unstoppable and businesses will have to shift their priorities to account for the new climate surrounding data. Data control is the way of the future, and any company that deals with customer data will have to innovate accordingly.

At the beginning of 2020, another significant data privacy law goes into effect in California. The California Consumer Privacy Act (CCPA) carries with it some of the strictest penalties to date for companies that lose control of customers’ personal information. Companies have already seen millions of dollars in fines from Europe’s General Data Protection Regulation, and will be watching closely to see who becomes the first victim of California’s latest act.

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